Hi Courtney, can you walk us through the thought-process of starting your business?
I started ACME Real Estate in 2011 to allow myself and a select group of innovative agents to challenge the conventional real estate brokerage model – I created a company that was able to truly put clients first. Most brokerages train their agents to be dependent, as if they cannot exist without the marketing and branding prescribed by the brokerage firm. In our model, I liberated myself and our ACME agents to think outside the box, to put their branded renovation artists’ logos on the yard signs, to create a wholistic and lifestyle approach to the homeownership process which appeals to buyers with a higher design aesthetic. We coach our sellers on how to create exactly the type of home that buyers WANT – no more crappy flips! We intentionally elevated the presentation, and we have spent a decade curating our marketing both online and traditional to hit the exact buying demographic for the types of homes our sellers are selling. What we created has met and exceeded my initial expectations. Since we are boutique and independent, we can adjust nimbly to changing market conditions and the demands of our clients. We are a stealthy bunch, and I’m the rebel at the front of our pack.
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